Price, Promotion & Merchandising: The Reinvention of CPG Marketing

Price, Promotion & Merchandising: The Reinvention of CPG Marketing

The July 2009 issue of Times & Trends provides insights into current and emerging CPG marketing trends being employed by an industry seeking to adapt to a new world in shopping behavior.

JULY 2009
EXECUTIVE OVERVIEW

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends provides insights into current and emerging CPG marketing trends being employed by an industry seeking to adapt to the new world in shopping behavior.

Introduction

During 2008

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