Private Label:  Brand Positioning in the New World Order

Private Label: Brand Positioning in the New World Order

SymphonyIRI's Times & Trends report this month explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace.

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This report explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace.

Introduction

Private label products are viewed as differentiators. They are no long

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