The Ripple Effect: High Gas Prices Bring Pain Beyond the Pump

The Ripple Effect: High Gas Prices Bring Pain Beyond the Pump

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends explores current and emerging tactics being embraced by CPG marketers as they seek to re-energize and re-align their marketing strategies as shoppers react to high gas prices in the post-recession era of CPG.

Introduction

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