Shopper Marketing: Re-Architecting Shopper Marketing for Maximum Performance

Shopper Marketing: Re-Architecting Shopper Marketing for Maximum Performance

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions

MAY 2010
EXECUTIVE OVERVIEW

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends provides insights into the consumer mindset throughout each stage of the purchase cycle, from planning to purchase. Insights such as t

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