Sustainability: CPG Marketing in a Green World

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions.

FEBRUARY 2009
EXECUTIVE OVERVIEW

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends explores industry performance over the past year, and provides insights on what to expect as 2009 unfolds.

Introduction

Sustainability has established a firm and growing presence in the world of

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