United States Up and Coming Private Label

United States Up and Coming Private Label

Up-and-coming private label categories, in which private label share is low but increasing, represent just over one-quarter of CPG categories.

Up-and-coming private label categories, in which private label share is low but increasing, represent just over one-quarter of CPG categories.

Categories with the largest private label share gains are highlighted in the chart below.

In each of these categories, private label penetration increased among category buyers –underscoring the importance of gaining trial in less-developed private label categories.

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