The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum

The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum

MAY 2009
EXECUTIVE OVERVIEW

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends investigates the power of value and premium CPG products to drive growth at both ends of the spectrum in recessionary economic conditions.

Introduction

Change. This one word has defined the CPG

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