Center Store: Driving Growth From the Inside Out

Center Store: Driving Growth From the Inside Out

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends explores center store sales and share trends, as well as strategies CPG marketers are leveraging in an effort to drive share and revenues from the inside out.

Introduction

For a period of time, the center store was a bit of a w

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