The CPG Basket: Fostering Growth in a Time of Conservation

Introduction

It is a time of conservation. The country has weathered The Great Recession and many months of adverse economic conditions. For many, getting by has meant embracing frugal and well-thought-out purchase strategies.

In a sense, today’s consumer has a new mindset. Understanding that mindset at the time the consumer is planning and making her CPG purchases is absolutely critical, for it is during this purchase process that the consumer g

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