How America Eats: Capturing Growth With Food on the Run

How America Eats: Capturing Growth With Food on the Run

September 2013
Executive Overview

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This report focuses on “on-the-run” eaters, a market that is 66 million strong and shows striking characteristics that pose both opportunity and challenge for CPG marketers.

In Brief