Merchandising Trends: Supporting the Value Proposition

Merchandising Trends: Supporting the Value Proposition

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definitions of value.

Introduction

The past decade has brought with

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