Millennial Shoppers: Tapping Into the Next Growth Segment

Millennial Shoppers: Tapping Into the Next Growth Segment

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends explores key trends within the millennial shopper segment that warrant consideration in product development, packaging, marketing and marketing plans. Additionally, the report showcases innovative manufacturer and retailer initiatives that are moving th

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