Reversal of Fortune: National Brands Pick Up Gains on Private Label

Reversal of Fortune: National Brands Pick Up Gains on Private Label

SymphonyIRI'sTimes & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This report explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace.

Introduction

In a strange way, The Great Recession and the struggling economy that h

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