Shopper Marketing: Every Decision Begins and Ends With the Shopper

Shopper Marketing: Every Decision Begins and Ends With the Shopper

SymphonyIRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This edition of Times & Trends explores the transformation necessary to build a shopper-centric business.

Introduction

The marketplace looks totally different from where the shopper is standing. Shoppers no longer act independently of each other.  Today’s sh

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