ldquoThe availability of new smartphone apps in conjunction with revamped supermarket websites will make  shopping easierquot says Richard J George professor at St Josephrsquos Universityrsquos Food Marketing program

“The availability of new smartphone apps in conjunction with revamped supermarket websites will make ... shopping easier," says Richard J. George, professor at St. Joseph’s University’s Food Marketing program.

2013 Prediction #8: Apps Make Shopping Fun

Supermarket operators have the opportunity to enhance the shopping experience by making online shopping easier and deploying other apps to speed the in-store process, said Richard J. George, a longtime professor at St. Joseph’s University’s Food Marketing program.

By taking more advantage of established — and some emerging — technologies, retailers can allow customers to order their Center Store grocery items electronically, and leave them to shop the more “fun” parts of the

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