Asda to Use Rich Product Content Online

LEEDS, U.K. — Asda Stores here, the British subsidiary of Wal-Mart Stores, has selected New York-based Webcollage to provide the tools to build and syndicate rich content for thousands of products accessed through all of Asda's web and mobile properties in the United Kingdom.

Webcollage’s syndicated content features interactive tours, videos and detailed descriptions of products.


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