Balancing Act

Balancing Act

In an economic downturn, consumers are naturally predisposed to purchasing the lowest-priced items at the supermarket. Food retailers, in turn, try to satisfy shoppers' craving for value by keeping prices low. But lower prices mean slimmer profit margins in an industry already famous for its razor-thin profits. So how do retailers help shoppers weather the recession without endangering their own survival?

In an economic downturn, consumers are naturally predisposed to purchasing the lowest-priced items at the supermarket. Food retailers, in turn, try to satisfy shoppers' craving for value by keeping prices low.

But lower prices mean slimmer profit margins in an industry already famous for its razor-thin profits. So how do retailers help shoppers weather the recession without endangering th

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