‘Big Data’ Holds Untapped Potential: Study

‘Big Data’ Holds Untapped Potential: Study

“It is clear to a small but growing number of retailers that big data is the only solid route to shopper centricity.” — Bill Bishop, author of the big-data report

Despite the potential benefits of “big data” — an evolving term that encompasses extremely large volumes of information on consumers and products — relatively few retailers are taking advantage of it yet due to lack of vision, technical limitations and concerns around privacy/security, according to a new study.

The study, conducted by Brick Meets Click, Barrington, Ill., looked at how a cross-section of the retail industry understands and plans to leverage big data, a topic

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