Brookshire Aims for Shopper Focus With New Systems

Brookshire Grocery Co., Tyler, Texas, expects its adoption next April of an expansive suite of retail applications from SAP, including category management, to help the company become more shopper-focused, said executives familiar with the implementation. According to Paul Christman, executive vice president, Winston Weber and Associates, Memphis, Tenn., a category-management consulting firm

Las Vegas — Brookshire Grocery Co., Tyler, Texas, expects its adoption next April of an expansive suite of retail applications from SAP, including category management, to help the company become more shopper-focused, said executives familiar with the implementation.

According to Paul Christman, executive vice president, Winston Weber and Associates, Memphis, Tenn., a category-management consulting firm working with Brookshire, Brookshire's legacy technology had too many limitat

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