Brookshire Launches Customer-Focused Software

Brookshire Grocery Co.'s 156 stores are offering more customized product assortments that better reflect local shopper demographics and behavior since the chain went live with SAP for Retail solutions in July. It's more like a store of the community, said John D'Anna, vice president of information technology planning and strategy for Brookshire, based in Tyler, Texas. It helps us focus on

LAS VEGAS — Brookshire Grocery Co.'s 156 stores are offering more customized product assortments that better reflect local shopper demographics and behavior since the chain went live with SAP for Retail solutions in July.

“It's more like a store of the community,” said John D'Anna, vice president of information technology planning and strategy for Brookshire, based in Tyler, Texas. “It helps us focus on taking care of the customer, and that includes at the assortment level.”

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TAGS: Marketing