Business Intelligence: Understanding Data

During an economic downturn, retailers' need to understand their business — which way it is going, how to cut costs and boost sales — escalates

During an economic downturn, retailers' need to understand their business — which way it is going, how to cut costs and boost sales — escalates. With that comes a greater interest in the technology — called business intelligence (BI) — that attempts to provide some understanding by analyzing all aspects of the business.

“We are seeing an increased number of queries about BI, especially after the econo

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