Catalina Unveils Targeted Mobile Ad System

AUSTIN, Texas — At the 2013 SXSW Interactive Festival here, Catalina, St. Petersburg, Fla., unveiled a mobile ad system for CPG brands — called BuyerVision Mobile — with the ability to deliver personalized offers based on a shopper’s in-store purchase history, and then measure the impact on store sales.  

Campbell Soup is participating in a pilot of BuyerVision Mobile, said John Caron, vice president of marketing for Catalina.

BuyerVision Mobile, developed by Cata

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