Consumer Driven: 2012 SN Technology Survey

Consumer Driven: 2012 SN Technology Survey

Shoppers have sparked many changes in the technology side of retailing, from mobile and social media to greater reliance on data-driven applications — trends reflected in SN’s 2012 technology survey.

In January, at two industry conferences, two major North American food retailers both struck a similar chord in describing how they were structuring their businesses, and both companies pointed to a new emphasis on consumer demand.

“We’re moving to a consumer-driven supply chain,” said Scott Craig, director of supply chain, Delhaize America, Salisbury, N.C., during a session at the Supply Chain Conference, sponsored by the Grocery Ma

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.