In Control

In an age when consumers have become used to handling cell phones and iPods, are they ready to incorporate a portable electronic device into their grocery shopping trip? After much trial and error, Stop & Shop, Quincy, Mass., a division of Ahold, may be as close as any food retailer has come to answering that question with its rollout of a handheld scanning/marketing device dubbed Scan It! While Food

In an age when consumers have become used to handling cell phones and iPods, are they ready to incorporate a portable electronic device into their grocery shopping trip?

After much trial and error, Stop & Shop, Quincy, Mass., a division of Ahold, may be as close as any food retailer has come to answering that question with its rollo

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