The Cool Factor

The Cool Factor

By getting onboard with mobile marketing, social media and interactive websites, retailers are cultivating a sophisticated image attractive to tech-savvy consumers

“Cool” is the watchword of the new generation of tech-savvy consumers. An app may be cool. The latest smart phone may be cool. Same with Twitter. But what about food shopping?

Food shopping, of course, usually falls within the realm of prosaic necessity, hardly cool. But as the worlds of consumer technology and retailing continue to intersect through the Web, social media and smart phones, retailers are increasingly trying to tap these technologies, not just for their practical value,

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