The Customer Drives IT Innovation at Wal-Mart

Wal-Mart Stores' approach to technology innovation is to start with the customer and the business process and then see how technology can help, said the retail giant's Chief Information Officer Rollin Ford. Unless the business has embraced it and it makes sense for the customer, you can innovate till the cows come home and it's like pushing a noodle you can't do it, said Ford in the CIO Innovators

NEW YORK — Wal-Mart Stores' approach to technology innovation is to start with the customer and the business process — and then see how technology can help, said the retail giant's Chief Information Officer Rollin Ford.

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