Data Deluge Creates Privacy Issues

Data Deluge Creates Privacy Issues

With an increasing volume of information available, when does collecting personal data for marketing purposes become an invasion of privacy?

As Bozzuto’s, a wholesaler in Cheshire, Conn., that has five corporate stores, delves into the intricacies of mobile marketing, “the biggest question we are asking internally is ‘What’s the difference between clever and creepy?’” observed Steve Methvin, the company’s vice president of retail technology/e-commerce.

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