DataBar-Only Coupons to Flood Marketplace

DataBar-Only Coupons to Flood Marketplace

After two years of delays, manufacturer coupons bearing the GS1 DataBar as the only bar code are set to enter the marketplace in substantial numbers, with the expectation that most retailers will be able to scan and process them at the checkout.

The appearance of DataBar-only coupons in large numbers will signal the impending conclusion of an interim mode that began in 2008, during which time coupons have contained both the DataBar and the UPC-A bar code, the original coupon bar

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