The DataBar Takes Over

The DataBar Takes Over

This year, the data-rich symbol will assume sole bar-coding duties on coupons, edging out the UPC-A code

Ready or not, North American retailers will be hit with a new-look manufacturer coupon this year.

After a one-year delay, manufacturers were given the go-ahead by the Joint Industry Coupon Committee (JICC) to start using the GS1 DataBar — an information-packed bar code in a small footprint — alone on coupons beginn

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