Dialing for Dollars

During a conference call with analysts in January, Howard R. Levine, chairman and chief executive officer of small-format discounter Family Dollar Stores, and son of the founder, talked about marketing initiatives expected to help the company accelerate its top-line growth. Among the initiatives are: strengthening assortments, particularly in the consumables category; realigning adjacencies to improve

During a conference call with analysts in January, Howard R. Levine, chairman and chief executive officer of small-format discounter Family Dollar Stores, and son of the founder, talked about marketing initiatives expected to help the company accelerate its top-line growth.

Among the initiatives are: strengthening assortments, pa

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TAGS: Marketing