The Digital Divide in DataBars

THE GS1 DATABAR HAS become almost ubiquitous on paper coupons, but what about the growing number of digital coupons available online and on mobile phones? Digital coupon [bar-coding] standards for the industry are under development, said Alan Williams, vice president of application development for Ahold USA, Landover, Md., and co-chair of the Joint Industry Coupon Committee. Meanwhile, whether digital

THE GS1 DATABAR HAS become almost ubiquitous on paper coupons, but what about the growing number of digital coupons available online and on mobile phones?

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