Dorothy Lane Market: Killer IT Targets Loyal Shoppers

While Dorothy Lane Markets may be best known for its Killer Brownies and other freshly prepared bakery items, the three-store independent has also carved out a reputation in IT., uses technology in the same way it markets foods -- to please its customers. Thus, Dorothy Lane has become one of the more innovative practitioners of targeted marketing through the analysis of loyalty card data, something

While Dorothy Lane Market may be best known for its Killer Brownies and other freshly prepared bakery items, the three-store independent has also carved out a reputation in IT.

Perhaps it's not so surprising. The family-owned business, which started 56 years ago as a fruit stand in its home base of Dayton, Ohio, and did $60 million in sales last year, uses technology in the same way it markets foods — to plea

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