Earning Loyalty Through Mobility

MT. PLEASANT, TEXAS In the latest twist on gaining shoppers' loyalty, Brookshire Grocery, Tyler, Texas, is participating in the Bling Nation mobile payment service in effect at dozens of businesses here. At two store locations operating under the Brookshire's and Super 1 Foods banners, shoppers can use BlingTag-equipped mobile phones to tap-and-pay for their purchases on a special pinpad, linking

MT. PLEASANT, TEXAS — In the latest twist on gaining shoppers' loyalty, Brookshire Grocery, Tyler, Texas, is participating in the Bling Nation mobile payment service in effect at dozens of businesses here.

At two store locations operating under the Brookshire's and Super 1 Foods banners, shoppers can use BlingTag-equipped mobile phones to tap-and-pay for their purchases on a special pinpad, linking to their checking accounts. Through December, they also earn bank-sponsored rewa

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TAGS: Marketing