Email Shopper Survey Helps Ahold Name Meat Packaging

QUINCY, Mass. By responding to an online survey, shoppers of Stop & Shop here and sister Ahold USA company Giant Food, Landover, Md., helped the chains select New Smarter Package as the name of their recently introduced ground beef packaging, said Andrea Astrachan, vice president of consumer affairs for both chains. Customers who belong to both chains' Grocery Advisory Board (GAB) approximately 12,000

QUINCY, Mass. — By responding to an online survey, shoppers of Stop & Shop here and sister Ahold USA company Giant Food, Landover, Md., helped the chains select “New Smarter Package” as the name of their recently introduced ground beef packaging, said Andrea Astrachan, vice president of consumer affairs for both chains.

Customers who belong to both chains' “Grocery Advisory Board” (GAB) — approximately 12,000 shoppers — were asked in an online survey for feedback on names f

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