ESLs Around the World

Retail deployments of electronic shelf labels in the U.S. may be few and far between, but elsewhere in the world, especially Europe, ESLs have found a far more receptive audience. Adoption is much greater in Europe because of the VAT [value-added tax] used there, noted Diana Crane, spokeswoman for PCC Natural Markets, Seattle, one of the few U.S. retailers implementing ESLs. The VAT causes multiple

Retail deployments of electronic shelf labels in the U.S. may be few and far between, but elsewhere in the world, especially Europe, ESLs have found a far more receptive audience.

“Adoption is much greater in Europe because of the VAT [value-added tax] used there,” noted Diana Crane, spokeswoman for PCC Natural Markets, Seattle, one of the few U.S. retailers implementing ESLs. “The VAT causes multiple price changes on a daily basis.”

Last year, for example, ZBD Solutions, Wind

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