Food Lion Refines Customization

Food Lion marketing executives said last week that the company is leveraging sophisticated demand-based applications, as well as collaborating with a growing number of suppliers, in order to offer products and prices best suited to the preferences of shoppers in different locations. The Salisbury, N.C.-based chain, which has already developed merchandising plans for specific groups of stores,

NEW YORK — Food Lion marketing executives said last week that the company is leveraging sophisticated demand-based applications, as well as collaborating with a growing number of suppliers, in order to offer products and prices best suited to the preferences of shoppers in different locations.

The Salisbury, N.C.-based chain, which has already developed merchandising plans for specific groups of stores, expects to deliver shelf planograms and prices tailored to each of its roughly 1,3

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