Fresh & Easy Sticks to No-Card Policy

Despite the exceptional success it has enjoyed with loyalty cards in its home market in the United Kingdom, Tesco will continue to steer clear of them at the 110 small-format Fresh & Easy Neighborhood Market stores it has opened in three Western U.S. markets since November 2007. Analysts have been predicting we would [invest in loyalty cards] for quite a while, said Doug Rutledge, chief information

NEW YORK — Despite the exceptional success it has enjoyed with loyalty cards in its home market in the United Kingdom, Tesco will continue to steer clear of them at the 110 small-format Fresh & Easy Neighborhood Market stores it has opened in three Western U.S. markets since November 2007.

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