Future Shock

When Metro Group opened its first Future Store at an Extra supermarket in Rheinberg, Germany, in late April 2003, the store may have gained as much notice for the appearance of supermodel and Rheinberg native Claudia Schiffer at the grand opening as for its collection of advanced retail technologies. But the store gradually became known as a kind of mecca for in-store technology, attracting more than

When Metro Group opened its first Future Store at an Extra supermarket in Rheinberg, Germany, in late April 2003, the store may have gained as much notice for the appearance of supermodel and Rheinberg native Claudia Schiffer at the grand opening as for its collection of advanced retail technologies.

But the store gradually became known as a kind of mecca for in-store technology, attracting more than 31,000

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