Green Hills: Loyalty Maven Ups the Ante

Since launching one of the industry’s first loyalty marketing programs in 1993 at his one-store independent operation, Green Hills, owner Gary Hawkins has become a loyalty maven.

His advanced loyalty marketing strategy earned his Syracuse, N.Y.-based store national recognition in 2001 from Inc. magazine as “The Best Little Store in America.” The basis for that strategy is

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TAGS: SN Awards