Green Hills' Video System Measures Impact of Displays

Green Hills' Video System Measures Impact of Displays

SYRACUSE, N.Y. Green Hills, a one-store independent here known for its advanced loyalty programs, is using its digital video surveillance system coupled with analytical software to measure the effectiveness of its signs, displays and promotions. With video analytics and metrics, we can not only measure the traffic flow in and out of our store, but also aisle conversion rates [the percentage of shoppers

SYRACUSE, N.Y. — Green Hills, a one-store independent here known for its advanced loyalty programs, is using its digital video surveillance system coupled with analytical software to measure the effectiveness of its signs, displays and promotions.

“With video analytics and metrics, we can not only measure the traffic flow in and out of our store, but also aisle conversion rates [the percen

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TAGS: Marketing