INITIATIVE 2:Improving Employee Morale

Most retailers use their loyalty card programs to build good will with customers. Joe Fasula does that more than most, but he also leverages his Gold Card program to improve the morale of his employees. Fasula, vice president and co-owner (with his mother, Joyce) of Gerrity's, a nine-store independent based in Scranton, Pa., offers his 900 full-time and part-time employees a 5% rebate per quarter

Most retailers use their loyalty card programs to build good will with customers. Joe Fasula does that more than most, but he also leverages his Gold Card program to improve the morale of his employees.

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