Kroger acquires digital coupon company

Kroger Co. on Tuesday said it had acquired the company that runs its digital coupon program, YOU Technology Brand Services.

You Tech, founded in San Francisco in 2008, serves digital coupons for more than 20 retail clients including Kroger. Its retailer-centric, cloud-based platform bridges the gap between online engagement and in-store purchases, creating a measurable way for retailers and brands to drive consumer purchase

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