Kroger Scanning DataBar on 38% of Coupons

CINCINNATI — In a survey of coupons processed at the POS last month, the Kroger Co. here found that 38% were scanned via the GS1 DataBar, the data-rich bar code being adopted this year as the sole bar code on coupons by CPG manufacturers.

“The DataBar is slowly creeping up [on coupons],” said Greg Menz, enterprise solutions architect, at a session on the DataBar last week at the GS1 Conn

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