Kroger Test Prepares for Mobile Future

ORLANDO, Fla. In preparation for allowing consumers to shop in its stores with their smartphones, Kroger Co., Cincinnati, is running a six-store test of personal shopping technology, including handheld scanners, smart produce scales and other systems. Kroger's strategy is to master a personal shopping platform under its control in order to get a leg up on the emerging world of the smartphone, said

ORLANDO, Fla. — In preparation for allowing consumers to shop in its stores with their smartphones, Kroger Co., Cincinnati, is running a six-store test of personal shopping technology, including handheld scanners, smart produce scales and other systems.

Kroger's strategy is to master a personal shopping platform under its control in order to get “a leg up on the emerging world of the smartphone,” said Bre

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