Photo by Thinkstock

Photo by Thinkstock

Leveraging Big Data

Metro’s partnership with Dunnhumby shows how a retailer can better understand its customers through the adroit handling of loyalty and digital data streams

Big Data — the data generated by millions of online, mobile and other interactions every day — helped Barack Obama understand the electorate and regain the presidency last year. Can it help food retailers, too?

That certainly seems to be the sentiment among retail analysts and vendors such as IBM, SAP, Oracle, SAS, Manthan Systems, Teradata, Symphony EYC and others who sang Big Data’s praises at the National Retail Federation’s Conference & Expo in New York last month.

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