Loyalty Redefined

Loyalty Redefined

Some new card-based programs are cultivating shopper loyalty in unorthodox ways with rebates, new technology and vendor partnerships

Over the two-plus decades they have been part of the supermarket business, card-based electronic loyalty programs, for better or worse, have generally hewed to a few basic tenets.

In essence, the programs call for shopper to present their cards at the checkout to receive price reductions. This enables retailer

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TAGS: Marketing