Loyalty Systems: Fuel for Thought

During an uncertain economy, retailers tend to step up efforts to attract shoppers from competing stores with all manner of price cuts and other enticements

During an uncertain economy, retailers tend to step up efforts to attract shoppers from competing stores with all manner of price cuts and other enticements. This means that retailers also have to work harder to keep their core shoppers within the fold. Increasingly, card-based loyalty systems are seen as an important way to make customers stay true to their primary stores.

Giant Eagle, Pittsburgh, is

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