Lund Seeks to Improve Forecasting With New Technology

What does a data warehouse project have to do with boosting profits on Halloween? Executives at Lund Food Holdings, Edina, Minn., are confident that data warehouse and analytics capabilities installed this year will power smarter forecasts and buying decisions across its 21 supermarkets in Minnesota, which operate as Lunds and Byerly's banners. We get one shot a year at Halloween candy,

LAS VEGAS — What does a data warehouse project have to do with boosting profits on Halloween?

Executives at Lund Food Holdings, Edina, Minn., are confident that data warehouse and analytics capabilities installed this year will power smarter forecasts and buying decisions across its 21 supermarkets in Minnesota, which operate as Lunds and Byerly's banners.

“We get one shot a year at Halloween candy,” said Curtis Funk, senior director of non-perishables at Lund, in a pre

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