Electronic coupons left and a library of more than 4500 recipes right are part of the Metro ldquodigital ecosystemrdquo

Electronic coupons, left, and a library of more than 4,500 recipes, right, are part of the Metro “digital ecosystem.”

Metro, Dunnhumby Deliver Personalized Shopping Experience

MONTREAL — Metro’s partnership with Dunnhumby is helping the Canadian supermarket retailer provide an easier and more personalized shopping experience for its customers, according to the chain’s chief marketing officer.

In an interview with SN, Marc Giroux, vice president, chief marketing and communications officer for Metro, said working with Dunnhumby — the British loyalty marketing firm that

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