More Online Shoppers Pick Up Groceries at the Store

More Online Shoppers Pick Up Groceries at the Store

As more food retailers adopt the store pick-up model as an alternative to home delivery, online grocery shopping is poised to gain market share

For a clue to the future of online grocery shopping, take a look back at the history of Piggly Wiggly, the iconic supermarket banner.

In 1916, Clarence Saunders, founder of the original Piggly Wiggly stores, opened the inaugural self-service grocery store in Memphis, Tenn. For the first time, customers, rather than store employees, picked their own items and brought them to a cashier. This became — and remains in 2012 — the de facto format for all supermarkets.


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